BARBARA NESSIM Under the Radar
A campaign created to promote a Barbara Nessim book and retrospective at the Victoria and Albert Museum in London.
Her work has a subtle, but undeniable feminist message and for decades she commanded attention in both the worlds of fine and commercial art, often simultaneously.
The ability of her creations to exist in two realms, often with a “beauty of the female form” spin was the design story told by this campaign.
These pieces also reflect Barbara’s pure artistic hallmarks: elegance, line, sensuality, dimensional construct.
TRIP ADVISOR Because vacation days are non-refundable
Almost any product can be returned or exchanged, but if you have a bad vacation day there is no way to get that back. That's the point of the campaign: Trip Advisor. Because vacation days are non-refundable.
What makes having a bad vacation day even worse is that you may have to wait an entire year of ordinary life before you'll get to go again.
ILLINOIS FILM
The story is snow. Real snow. And lots of it. That’s the drama that Hollywood can’t quite bring to life.
GUGGENHEIM
MOMA had models on display as part of a Frank Lloyd Wright retrospective. The Guggenheim had their Frank Lloyd Wright building on display.
To tell Wright’s design story, to bring out the wow-factor, size and dimensionality were my key graphic design elements.
LENOVO banner ad
How do you convey a computer's memory size? Words do it, to some degree. But when you have a visual medium to work in serving the information up in a graphic, familiar, and almost game-like way is a plus.
BERMUDA banner ad
The challenge was to evoke the experience of being there: languid, but in keeping with the island's formality, a place where even nature is at your service.
BERMUDA banner ad
Bermuda laws are very rigid in terms of things like the colors a home can be painted, or how civil servants can dress. They're mindful of creating a controlled sort of paradise.
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