My friends at Brooklyn Outfitters know a lot about wilderness survival. The t-shirts tell this story in a humorously misguided way.  Caption:

Use this shirt to save your life.  

Scenario 5: bear attack.

Step 1.  Place shirt over bear's head. Bear will deduce he is hibernating, and go to sleep.

Step 2.  Tip-toe home.

Mugs to help with internal company brand personality definition.

Designed to look serious and leaning toward upscale, but with a clever-confident brand attitude.