The story to tell: OS33 is the highly successful cloud hosting tech company, premium priced, with a more polished, confident, and smartly self-aware mindset than typical tech B to B brand personalities.

Giving the logo a translucent background was appropriate given the slightly ethereal nature of cloud hosting. The copper 33 stands in upscale contrast against the industry convention of process blue.

Translucent buttons and texture details further enhance the upscale status of the brand.

The OS33 app.

The OS33 cloud file manager app was inspired by the feeling of art in a white-walled gallery. Extra magic: push a folder and it swings back and forth. Swipe a line to search and files flutter by like papers in a breeze. 

Two t-shirts for the tech people at OS33. 

A t-shirt for the programmers

OS33 is a cloud desktop dashboard technology.  Multi threading software allows for "concurrent execution within the context of a single process."  -- Wiki. 

The "multi-thread" shirt is for everyone. The "code" shirt is for the Quality Assurance group. QA works to find ways to break the software, and to find bugs. I tell the bugs story by making the shirt itself buggy. The pocket is sewn shut, and the neckline label is on the outside rather than the inside.