Pricey. Carefree. A bit bohemian. That's the feel, the look, the world of the brand Love Shack Fancy that needed to come to life.  

A key product difference, fabulous fabric textures and patterns. We added a “search by print” feature to the website to help convey what normally can only be understood with fingers and up close eyes.

For the Look Books we worked with handmade Italian papers, presented the collection in custom designed envelopes to look more like an invitation than a corporate catalog, and wrapped each one in the same silk used to make the dresses - another way we emphasized fabric.