The logo inspiration was the TIKA-red dot, worn by wives and on foreheads during Hindu holidays.  The shape of the letter “S” comes from the symbol of Ganesha, the God of success and prosperity.

Indian food, fashion, culture is hugely colorful. Bring that to life and it supports the authenticity of Desi spices while promising a bright, energetic dining experience. The added ingredient: an overall design that conveys this message in a way that makes cooking with Indian spices easy for anyone.